Everyone’s aware of how the hospitality and tourism sector drives the global economy, generating billions of dollars in revenue annually. It’s time to understand digital marketing for hotels and start implementing the best strategies to reach and connect with potential customers successfully.
Let’s see what businesses in the hospitality industry can do using digital marketing effectively.
- Increase brand awareness
- Generate leads
- Boost sales
- Drive traffic to their website
- Improve customer loyalty
It includes taking assistance from a variety of channels, such as social media marketing, blogging, influencer marketing, email marketing, search engine optimization (SEO), and more.
Best Hotel Digital Marketing Strategies
It’s time to start our lesson, i.e., digital marketing 101 for the hospitality industry.
List Your Hotel On Google
If you want to bridge the gap between your target audience and the hotel, you must register on Google via Google My Business (GMB).
In today’s hi-tech era, people always search for hotels, car bookings, and other things on Google while planning a vacation. A potential guest considers a hotel’s ratings, customer reviews, facilities, prices, and more. Hence, listing your hotel on Google makes your business searchable.
Let’s see how you can list your hotel on Google;
- Download Google My Business on your smartphone or use the website version
- Fill out the registration form by providing the required details, like the hotel’s name, location, facilities, etc.
Upon submission, you’ll receive a code for business verification. It is vital to fill out the registration form using accurate information. This is because inconsistent details about a hotel on Google can throw off potential customers and seems untrustworthy.
Develop A Website
Nowadays, every hotel needs a website showcasing its location, ambience, amenities, and more to attract customers. You have two options; create a website by yourself or hire an experienced web developer for the job.
However, you should go with the second option since your website must look professional and work perfectly to keep prospective consumers interested.
Moreover, you are advised to have a mobile-friendly website since people prefer surfing the web on their smartphones more often. Users should enjoy hassle-free booking via your hotel website. Plus, mobile-optimized websites have more potential to boost hotel bookings and revenue generation.
Having a business website means your target customers are obtaining first-hand information about your hotel, eliminating the risk of delivering inaccurate details. It gives you control over what you want your potential consumers to learn about your hotel. Indeed, you can use this to your advantage and put your hotel on the map.
Lastly, don’t forget to use the best SEO practices so that your website ranks higher in the search engine page results. Ultimately, this boosts your website’s visibility and traffic.
Talk To Your Customers Via Video
Video marketing is currently at its peak. Apart from individuals, businesses worldwide have realized the significance of using video to communicate with an audience.
You can publish a sneak peek video highlighting the ultimate experience people enjoy at your hotel. Similarly, you can make a video outlining your hotel’s incredible safety and security features to make the guests feel at home.
Come to think of it, you can come up with thousands of ideas for videos of your hotel.
Today’s digital influencers are powerful individuals who can affect the purchase decisions of many buyers. Hence, collaborating with influencers to promote your hotel and attract a massive audience would be wise.
What an influencer does is post positive remarks about your hotel on any social media channel where they have a lot of followers or subscribers. You can also hire influencers to run an entire marketing campaign if required.
Here, hiring the right influencer with a concrete reputation for being knowledgeable, relatable, and simply fun to watch is important.
Do it right, and the outcomes of influencer marketing can take your hotel business to the next level.
One of the digital marketing strategies for hotels is using a medium called blogs to expand your reach and attract like-minded readers to your website. What’s more, is that publishing informative and engaging blogs gives you a golden opportunity to provide in-depth details of your hotel to the target audience.
That’s what makes blogging a great tool for hotel owners. It is the ideal method to convey detailed information about specific topics, allowing readers to keep digging for more until they finally book a room.
You can start posting travel blogs that highlight nearby tourist attractions for travellers. Everyone researches before embarking on a vacation to another city or country. Hence, posting blogs is a good way to pop up in your prospective customers’ searches.
Make sure your blogs are optimized for Google by integrating the relevant keywords that have a high search volume. While shortlisting keywords, take relevance, volume, and authority into account to maintain the best SEO practices for content creation.
Adapt & Succeed
By now, the role of digital marketing in revenue generation and maximization for hotels is pretty clear. Nowadays, guests demand increasingly personalized experiences to enjoy the full return on their spending.
Furthermore, tech-savvy guests want to interact with your hotel and its staff online via its website and social media presence before travelling to stay there. Hence, you have to adapt to the modernized methods of running a hotel business in the hospitality and tourism sector.
Only then can you compete with others in your industry.
Try all the hotel digital marketing strategies we discussed in this blog to streamline operations and provide maximum utility to your guests.