Important News for all SEO experts! Google has announced to launch soon another algorithm update which would affect sitewide. This new update, called the Helpful Content update, could devalue your search-engine-focused written content.
Unlike the recently released product review update, Google’s helpful content update could impact all pages on your website. Google will use a new signal from this update to rank web pages.
The update launch will take place next week, not giving much time for the content creators to be prepared. However, it’s common knowledge us that all written content must be created for humans and not simply for ranking. If you’ve already been creating rich content focusing on the queries and the requirements of your audience, this would just be another update to brush past.
This was Google’s Tweet announcing the update today:
Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic.
They also provided a link to an article where creators can get more information on this latest update.
How Does The Helpful Content Update Work?
The primary purpose for rolling out this update is to offer visitors an improved and satisfying experience. Content that doesn’t reach the expectations of a visitor with incomplete information would not rank well.
Any content — not just unhelpful content — on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display. For this reason, removing unhelpful content could help the rankings of your other content.
Important Facts To Know About The Update
If you’re wondering if any helpful content from your site is removed, then how long would it take for your site to perform better?
According to Google, sites that are identified by this update will find the signal throughout several months. The update’s classifier would run continuously while monitoring existing sites as well as newly-launched ones. If it identifies that no unhelpful content has returned to the site, then the classification would no more apply.
Bear in mind that the entire classifier process is automated and conducted by a machine-learning model. Google states that it’s simply a new signal and it would be one of the many signals used to evaluate content ranking.
Initially, the helpful content update will solely impact the English language searches globally and in the future, it will extend to other languages.
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