When you launch a business anywhere, your website is one of the most powerful and influential assets that will help you reach your target audience and engage with them. To reach your target audience and communicate with them, you need to choose the right attributes for your website. In this blog, we will take a look at some important points you should consider to find out whether a local website or global website is right for your business.
If you are running a brick-and-mortar business in different countries throughout the world or if you have carried out business activities in multiple countries, you may know that the audience is different from country to country. This means that business trends and ideas are not always the same everywhere in the world.
Also, every country has different policies on business-related activities. When establishing a website you must consider the country of your target audience, the trends over there, and the business-related rules and policies of that very country.
Website owners must know the difference between search engines, local audiences, and geo-targeting.
Laws and Regulations In Different Countries
It is not possible to compile a list of laws and regulations to do business in every country worldwide. However, two of the most crucial laws and regulations that you need to focus on are:
- Privacy and Data Protection
- e-Accessibility
As said earlier, each country can have a different set of privacy and data protection laws and e-Accessibility laws. It can be a broad policy, regulation, detailed guidance, or any other type of policy.
In Pakistan
As the e-commerce industry in Pakistan is starting to rise, the Competition Commission of Pakistan (CCP) is looking forward to developing e-commerce policy guidelines to prevent unfair marketing practices in the e-commerce sector. Generally, e-commerce is regulated under the laws concerning traditional commerce.
When you have a global website, you have to abide by global laws and regulations while if you have a website in a particular country like Pakistan, you have to follow the business-related laws of Pakistan.
Choosing the Right Domain Extension
It is one of the most crucial steps when developing a business website. A domain extension is the combination of characters that follow the domain name in a web address. For instance, .com, .org, .pk .gov .net .edu are all domains.
Businesses usually have the .com or a country code top-level domain, e.g, .pk. Choosing the right domain name for your business site depends on a few factors. You should choose the domain name according to the needs of your website.
Reach of Your Business
If your business operates globally. For instance, if you are offering delivery services worldwide, then the better option to go is a .com domain as it is widely used and increases your site’s credibility. If you are operating in one country, then you should go for a country code top-level domain as users will get more confidence by seeing their country code domain.
Furthermore, choosing the right domain increases customer trust, which in turn generates more conversions. Therefore, when selecting a domain, you need to be careful and consider your business’s reach and your target audience’s location before choosing your site’s domain.
Price
Price is another important thing to consider because as a start-up you need to be careful with your investments. If you are only serving in Pakistan, then you can go with the .pk domain as it is cheaper than .com. However, if you are planning to operate globally, then you need to invest in a .com domain.
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