LinkedIn is one of the oldest yet most popular social media platforms, catering to nearly 875 million users worldwide. It’s not possible for an app to stay relevant and helpful for so long without updating with time to enhance its user experience.
In 2023, LinkedIn seems keen on continuing the legacy of helping users connect without boundaries, find jobs, and use the app for hundreds of other purposes.
Are you curious to know more about the new LinkedIn updates? Let us help explain each one so you can keep using the app optimally in the future;
1. Post Scheduling
Out of all the latest updates on LinkedIn, post-scheduling is something that businesses and users have been demanding for a while. Once this rolls out, you will be able to see a schedule icon next to the ‘Post’ button. As a result, users will be able to schedule their posts according to the preferred date and time while having complete control over the editing process.
2. Generate Video Captions
That’s right; LinkedIn is going to write captions for the videos you upload by itself. However, this feature will only be available in English for the time being, and new languages might be added later on. Rest assured that you can edit the AI-generated captions before uploading your videos.
In addition to this, users can set their videos to high contrast mode through the LinkedIn app so that people with visual impairments can also view them easily.
LinkedIn has always valued its users, and this time it seems eager to help creators on the app boost engagement in their content by studying analytics more deeply. The new creator analytics dashboard is going to include top-performing content along with audience data.
As a result, you will be able to learn more about your followers and the type of content that gets maximum traction.
With the new data exporting feature on the creator dashboard, users will be able to manage the analytics of their content in the best possible manner. Don’t forget to activate creator mode to access these options.
Read More: Why Is Advertising Important For Small Businesses?
4. Improved Options For Job Search
Out of all the purposes served by LinkedIn, helping people look for jobs is a primary one. Needless to say, job searching on the app has been altered to fit the needs of users with time, and this year is no different.
Users are always searching for more suitable jobs to progress further in their careers, and LinkedIn plans to help them look for opportunities according to their values and interests.
Soon, LinkedIn will introduce personalized job collections to help users discover the best opportunities available to them. Currently, this option is being tested on a small scale with expectations of becoming accessible to users worldwide in the future. From finding remote work to landing a job role at a startup, users will be able to do it all without any difficulty.
5. Alt-Text Option For Images
Advertisers on LinkedIn can now add text descriptions to images in their advertisements thanks to the alt-text option in Campaign Manager. As a result, users on LinkedIn will be able to develop a better understanding of the photos they come across while scrolling through the app. Plus, it is a good option for visually impaired people.
6. Standardized Accessibility Job Titles
Users who belong to the field of accessibility now have the option of choosing standardized job titles, such as accessibility engineer and accessibility developer, allowing them to look for the best opportunities according to their skills and expertise.
7. Improved B2B Product Search
LinkedIn introduced product pages to the app in order to help businesses search for the required products, learn useful information about them, communicate with experts, and finally buy them.
In addition to this, LinkedIn is expected to further optimize product searches by introducing filters to give users a more personalized experience. This is a much-needed update since LinkedIn has nearly 90,000 products available to users.
Some of these updates have already been rolled out by LinkedIn, while others are yet to be introduced. Regardless, LinkedIn continues to be the app that puts users at its center and works toward helping them fulfill their dreams.
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