Being a small business owner, you won’t have much time on your hand. You have to do various tasks to keep the business running, and social media can get ignored along the way. Turning a blind eye to social media for a few days is fine, but if you’re not careful, a few days can turn into weeks, and then months. If you believe social media presence doesn’t impact small businesses, then think again.
Here are three ways how small businesses can improve their social media presence and lay a solid foundation for their business:
Choose The Right Platforms
Social media has grown significantly since Facebook became mainstream, with thousands of other networks and different social media platforms dedicated to everything from connecting old classmates to social activism.
So how should you decide which social media platform to use? Experts advise you to follow the most popular ones and choose the right platform according to your audience and your goals.
Facebook is the largest platform and is great for businesses that want to attract prospects and build relationships. You can also learn how to advertise on Facebook.
Twitter is a micro-blogging social media platform. It’s suited for businesses with less than 50 employees and who need to keep up with information urgently, such as the latest news, announcements, and trendy topics.
The business networking platform can be utilised by both business to business (B2B) and business to customer (B2C) to build trust, and authority and engage audiences. It is also a great platform for socialising with a focus on professional networking.
Instagram became extremely successful, and Facebook bought it just two years after its launch, in 2012. The reason behind its success is staying true to the original idea of allowing users to post photos and videos from their phones. Nearly 500 million people use Instagram Stories every day, with 1 billion active users every month.
TikTok is the first non-Facebook application to reach 3 billion downloads in 2021. It is immensely popular among the general public, and many celebrities and influencers use it as well, with thousands and millions of followers. Additionally, the platform’s usability, the vast music catalogue, and the unique filters attract younger people.
Build Relationship With Your Followers
Give a human touch to your presence on social media and develop a bond with your followers. Don’t just post about your goods and services; develop people’s interest by engaging with them, replying to their comments and questions, and posting pictures and videos about what goes on in the office, and what is your process. Social media has made people want to know about what goes on behind the scenes of businesses/people etc.
Make a Commitment to Social Media
Design a social media plan that matches your objectives. There are different tools and resources to help marketers with designing posts and strategies to post content on social media. You can create an easy plan to manage social media if you have a small team. Shifting responsibilities between team members every week can be a great way to keep your social media channels active and provide a fun way to learn for team members. Also, create a detailed content plan and follow that.
Effective communication requires participation from both ends, so it’s essential that you create meaningful and authentic customer opportunities to build interaction with your business.
If you’re interested in expert social media marketing services for your business, then Digitrix Media has got you covered. Contact us today to set your social media presence and thrive digitally.