Love it or hate it, TikTok is here to stay. You might be surprised, but TikTok marketing is a great marketing tactic not just for content creators but for brands as well.
TikTok has boomed on the marketing scene as a way to reach millions of people through artistic and innovative video content. Brands and companies are finding ways to take advantage of the marketing possibilities that are available through TikTok.
So how can you take advantage of this?
Get familiar with the best practices and features that make TikTok content appealing and entertaining so you can grow yourself.
Here are some suggestions that can support you to create a successful TikTok marketing campaign.
1. Take Advantage of Existing Trends
TikTok’s algorithm gives priority to the content based on the number of views and popularity.
Thus, marketing teams should employ trending hashtags and memes to create suitable content to captivate their target audience.
Contrary to advertising set up on other social media platforms, TikTok requires your team to be active to keep up with the newest trends.
Users on this platform lookout for content under trending hashtags. This feature can help introduce your brand to a new audience.
Taking advantage of existing trends can grow your creativity and get the advantage of what you already know to successfully pull in the viewers.
2. Balance Between Entertainment And Promotion
Although TikTok presents a chance to publicize and entertain your target audience, there is also an obligation to promote your brand.
If a video seems heavy in promotion, viewers will get bored and skip over it.
It is necessary to inform and entertain first, making the audience engage with your videos from the beginning.
After you have substantial followers, post promotional posts, including tutorials with your product, people interacting with merchandise, or unique offers.
By balancing entertainment and advertisements, you can facilitate a connection with potential buyers.
3. Collaborate To Increase Brand Awareness
As with any new marketing endeavour, there is always an opportunity to learn when taking over the world of TikTok.
Take the help from the expertise of others to improve your advertising strategy.
TikTok has a Creator Marketplace that can support businesses find personalities that are specialists in creating meaningful content online.
Having people from diverse backgrounds, a brand can find someone with the skills they need to help create suitable videos, entertain audiences, and propose a unique point of view.
Using content creators with experience can help your team level up your brand.
Getting the help of influencers with content creators can also help audiences distinguish your products by getting relevant people involved with a built-in following to advertise your brand.
Influencers can offer genuine content that their specific audience is able to relate to. Collaboration with an influencer can help increase brand awareness. Influencers can help to promote your products to the consumer by presenting products and doing affiliate marketing.
Relying on the experience of others can help establish your brand and give your team helpful content to guide future advertising decisions.
4. Give TikTokers Full-Screen Focus
TikTok users favour viewing the content in portrait mode. Your marketing team should keep this in mind and make videos in a 9:16 format to guarantee the most attractive video for your audience.
This format ensures that you take up the entire screen with your message and implement beneficial practices for broadcasting your brand on this platform.
It is essential to consider this preferred layout when developing content that best showcases your product.
5. Variety Is Important For Product Placement
TikTok’s top-performing ads use different backdrops and settings to keep the viewer amused with the product. Instead of a fixed background, try changing scenery, location, and camera angles to create a more distinct and alluring promotion.
Creating different scenes helps draw in the viewer and makes a remarkable statement. Your ad’s visual attraction and direction can help your product stand out from other videos.
6. Connect via Call To Action Opportunities
Displaying a Call to Action (CTA) within the ad connects the viewer and provides them with a clear next step after watching the video. TikTok’s Ad Manager provides options for clickable CTAs.
Customers can select the options to shop for deals, view offers, learn more about the brand, find a location, etc. depending on your brand’s objective.
Clickable buttons can help increase traffic on your website and effortlessly connect your product with the audience.
Also, this creates a more two-way communicative experience for the viewer as they can go past the content of a short video to learn more about what your brand has to offer.
Giving a call to action can improve conversions and is key to high-performing advertisements.
7. Increasing Impact With Effective Timing
For videos to be successful on TikTok, timing is everything.
If a video is too short, the message can be ambiguous and unclear. If the video becomes too long, the viewer can lose interest and may leave or move on before the necessary information is shown.
According to TikTok metrics, videos between 21 and 34 seconds are ideal for video ads to be effective in their objective.
Consequently, emphasizing your message within this time frame gives you the best chance to develop an ad that will help you connect with your audience and start conversions.
8. Post Regularly With Genuine Content
To be successful in your marketing strategy on TikTok, make sure that you post quite regularly with good content.
If you want your brand to reach as many people as possible and brand visibility, then it’s essential to stay in the public eye.
If you post regularly, then you will also know what strategy is working out for you and what is not.
Additionally, the platform algorithm can help you modify your posts based on the impressions you’re getting. When companies are starting off, posting frequently can help them check out different content types.
Creating different types of videos to show your brand is part of figuring out what attracts your target audience. By posting often, you can gather responses to your content on what is effective.
It provides your team with understanding when creating appropriate content. If you find a technique that works, follow that procedure for continuous marketing success.
9. Be Light-hearted
The best way to connect with TikTok users is to have fun and connect through humour.
TikTok users are usually looking for entertainment. It can take a while to find out what type of content creation are you interested in and how to develop content that accentuates your brand.
Developing light-hearted and fun videos can make your product hard to forget. Instead of focusing on views, create the type of content that you want to present and have fun with it, and the audience will grow.
Look into other brands’ marketing. How do others run their marketing campaigns and make their content stand out? People want to see content that is light-hearted and entertaining.
10. Use Closed Captioning
You can use captions in your videos to put emphasis on the message, which can help the audience to better understand it and also make it more accessible to many other people.
The use of text for Call To Action, with captioning content, can highlight your ad and make it more memorable.
It also lets users who are scrolling the app without sound understand the gist of your videos without listening, imprinting your message and stopping them from skipping the video.
To Wrap it Up
When thinking to advertise on TikTok, evaluate the latest trends that are popular.
Engage yourself and see how TikTok works, and what is its culture and learn to insert your brand in areas that will help your brand grow.
Be sure to use the features offered through TikTok to analyze how your content is being received and be adjustable to adapt to transforming trends. Your brand can experience increased visibility through creativity and how to respond to the latest trends and audiences.