Search marketers are anxious on google’s webmaster trend analyst John Mueller Labeling Auto-generated content using AI writing tools as ‘spam’ and its breach of Google’s Webmaster’s Guideline. He said this in a response to a question regarding AI content during Google Search Central SEO Office-Hours Hangout.
Mueller’s reaction to this is not even surprising considering the fact that Google has explained its position on Auto-generated content in recent years as it does not encourage it and this is something to stay away from.
Besides this, AI content is a hot topic to debate on social media, different forums, and across the whole internet. Particularly in the last few years, as technology has revolutionized.
Official Stance of Google on AI Content
Here is the official stance of google directly taken from Google Search Central documentation, let’s see what google says about it :
Auto-Generated Content (also called AI Content) is referred to as artificially generated content by using AI writing tools done for the sole purpose of tricking Search engine rankings, Google may flag this content which might result in a manual penalty.
Some of them are:
- Text making no sense to the reader while having search keywords.
- Text Interpreted by AI tools without humans assessing it before publishing.
- Text produced by web-enabled automated systems.
- Text written by automated synonymizing and making the content unclear.
- Text created from extracting RSS feed.
- Text written by mixing or merging content from different web articles providing little or less value to it.
CAN GOOGLE CATCH AI CONTENT?
This was the follow-up question asked by an attendee to John Mueller regarding google’s competency in differentiating between human written content and automated content.
He preferred to remain unbiased and takes no claims about Google catching AI content. While the fact of the matter is if Google’s Webspam team catches this sort of Content, they are legally authorized to act on it.
I can’t claim that. But for us, if we see that something is automatically generated, then the webspam team can definitely take action on that.
And I don’t know how the future will evolve there, but I imagine like with any other of these technologies, there will be a little bit of a cat and mouse game, where sometimes people will do something and they get away with it, and then the webspam team catches up and solves that issue on a broader scale.
From our recommendation, we still see it as automatically generated content. I think over time maybe this is something that will evolve in that it will become more of a tool for people. Kind of like you would use machine translation as a basis for creating a translated version of a website, but you still work through it manually.
And maybe over time, these AI tools will evolve in that direction that you use them to be more efficient in your writing or to make sure that you’re writing in a proper way like the spelling and the grammar checking tools, which are also based on machine learning. But I don’t know what the future brings there. – (John Mueller, 5 April 2022)
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